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Renatalia Fika Pengarang

The increasingly intense advertisement of standardized herbal medicines through the mass media and the high cost of health services has triggered community self-medication. Self-medication is the most effort done by the community to deal with complaints or symptoms of the disease, before seeking help to the nearest health service or health facility. Objective: Describe the behavior of standardized herbal medicine consumption to housewives and analyze the impact of standardized herbal drug advertising on the consumption behavior of standardized herbal medicines in housewives. Method: This research uses analytical research design with cross sectional approach, located in Balingka district, West Sumatera. The sampling technique was simple random sampling with 90 people respondents and data was collected by questionnaire. Data analysis was analyzed by univariate and bivariate chi square test. Results: There was significant effect between age, education, employment status, family income, knowledge, and consumption of standardized herbal medicines with P. Value 0.016; 0.037; 0.034; 0.006; and 0,021 respectively. While standardized herbal drug advertisements were influenced the consumption of standardized herbal medicines ​​(P. Value 0,020 <0,05) with OR = 4,167. Conclusions: Standardized herbal medicine advertisement has a significant impact on the consumption behavior of standardized herbal medicine for housewives in Balingka District, West Sumatera.